Tag Archives: rational

Switch

This book, by Chip Heath and Dan Heath, was recommended to me by a United Methodist Bishop from East Asia.  I think the line that hooked me was, “It’s the best book on change that I have ever read.”  That was my motivation for reading it, and I will agree with him.

I used to say that people couldn’t be changed; they have to want to change.  I now understand why that is wrong.  People change without even realizing they are changing!  This book takes a very involved process and reduces it to three fundamental concepts:

  1. The logical, reasoning side of us is like a person, a “Rider”, trying to dictate the direction of an “Elephant”.
  2. The “Elephant” is the emotional, feeling side in all of us.  It is more powerful than the “Rider” and can wear down the “Rider” after time.
  3. Both the “Rider” and the “Elephant” need clear, simple directions to follow.  They need a well-marked “Path”.

I love the instant practicality of the book.  I highly recommend it for anyone who struggles with individual or group change.  Thanks, Bishop!

My notes on this book can be downloaded in MS Word format from the blue “FILES box” in the left side-bar of this blog.  Look for “Switch” as you scroll through the box.

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